On January 13, the Henan Provincial Department of Culture and Tourism held a press conference in Zhengzhou on the theme activity of "Spring in Central Plains, Henan, My Hometown" in 2025. Nearly 50 representatives from central media stationed in Henan, mainstream media in the province, and various online new media platforms attended the conference.
Zhou Yaoxia, member of the Party Leadership Group and Deputy Director of the Henan Provincial Department of Culture and Tourism, introduced the overall situation of the theme event "Spring in the Central Plains, Henan, My Hometown" in Henan Province in 2025. Li Mingdong, member of the Standing Committee of the Anyang Municipal Party Committee and Secretary of the Huaxian County Party Committee, Ding Xiaoyong, District Mayor of the Guancheng Hui District People's Government of Zhengzhou City, Wu Huifang, Party Secretary and Director of the Sanmenxia Municipal Bureau of Culture, Radio, Film and Tourism, Shi Xinyan, Party Secretary and Director of the Shangqiu Municipal Bureau of Culture, Radio, Film and Tourism, and Ren Yongliang, Party Secretary and Director of the Nanyang Municipal Bureau of Culture, Radio, Film and Tourism, respectively introduced the preparations and highlights of the five main venues.
Five cities main venue, relay kicks off the event
This year, the Provincial Department of Culture and Tourism will take the inclusion of "Spring Festival - Chinese people's social practice of celebrating the traditional New Year" in the Representative List of the Intangible Cultural Heritage of Humanity as an opportunity to further strengthen the protection, inheritance, dissemination and promotion of the Spring Festival culture. From the five directions of east, west, south, north and center in the province, five cities including Sanmenxia, ​​Shangqiu, Nanyang, Anyang and Zhengzhou will be selected as the main venues. Focusing on themes such as traditional culture, themed lantern festivals, folk markets and immersive experiences, the themed event "Spring in the Central Plains, My Hometown Henan" will be launched in succession, allowing the people to feel the charm of China's excellent traditional culture in the strong New Year atmosphere of their hometown Henan.
As the main venue in northern Henan for the 2025 "Spring in Central Plains, Hometown Henan" theme event, Anyang will rely on the 2025 Huaxian "Canal Lights Greeting the New Year" event, which will start on January 21, 2025 (the 22nd day of the twelfth lunar month) and last until February 26 (the 29th day of the first lunar month ) , a total of 37 days. Through lights, food, performances, experiences and other forms, it will reproduce the prosperous thousand-year-old town and regain the long-lost folk New Year atmosphere, and accompany you to enjoy the beauty of the canal lights and spend a peaceful and happy new year.
As the main venue in central Henan, Zhengzhou will launch a series of New Year activities with the theme of "Majestic Bodu, Good Fortune" in the Fuminli Cultural Street District in Guancheng, starting at 18:00 on January 22 (the 23rd day of the twelfth lunar month) and ending on February 12 (the Lantern Festival on the 15th day of the first lunar month ) . It includes a "1+5+N" activity framework, with "a launching ceremony", five major New Year business formats of "appreciating lanterns, visiting scenic spots, watching exhibitions, browsing markets, and observing folk customs", as well as a number of New Year cultural series activities to bring wonderful co
Sanmenxia is the main venue in western Henan. The 2025 Shanzhou Lantern Festival will be themed "Celebrating the New Year in the Dikeng Courtyard on the Bank of the Yellow River with Lanterns Shining". The main exhibition area is set up in the 4A-level scenic spot Shanzhou Dikeng Courtyard. The lights will be officially turned on on January 15 (the 16th day of the twelfth lunar month) and will last until February 16 (the 19th day of the first lunar month ) . At the same time, five boutique routes are waiting for you to experience, including the New Year Customs Experience Tour, Swan Watching Tour, Wonderful Museum Tour, Hot Spring Health Tour, and Happy Ice and Snow Tour. More than 70 cultural and tourism activities with four major series of themes, including the Happy Year of "Eat, Drink and Have Fun", the Cultural Year of "Arts of Yaohan", the Cultural Year of "Boutique Exhibitions" and the Cloud Year of "Online Exploration", have been launched one after another.
Shangqiu, as the main venue in eastern Henan, relies on the Shangqiu Huoshentai Temple Fair, a national intangible cultural heritage, with the main content of "appreciating folk performances, tasting folk food, visiting night scene light shows, and looking for memories of the New Year". From January 16 (the 17th day of the twelfth lunar month ) to February 13 (the 16th day of the first lunar month), the Shangqiu main venue activities will be carried out for a month. More than 110 activities are planned and launched, covering folk performances, opera performances, cultural and museum activities, scenic spot features, public welfare benefits, exhibitions, and art performances, providing a cultural and tourism feast for the general public.
Nanyang is the main venue in southern Henan. The 2025 Spring Festival Cultural Tourism Season series of activities of "Ancient City New Charm and Beautiful Nanyang" will be officially launched on January 17. During the Spring Festival, Nanyang City will take the central urban area as the core and 18 districts ( counties and cities ) as the support to carry out more than 300 activities such as opera performances for the benefit of the people, village evenings, national trend performances, intangible cultural heritage exhibitions, and traditional markets. Unlock the preferences of young people, make the ancient Spring Festival more fun, and let more tourists feel the charm of Nanyang in joy and fall in love with the youthful Nanyang.
Six major theme sections to create a new festival trend
During the Spring Festival, the Henan Provincial Department of Culture and Tourism will coordinate cultural and tourism resources across the province, plan and launch a series of activities in six major areas, including tourism and leisure, intangible cultural heritage experience and display, benefit-the-people art performances, public cultural services, cultural and museum exhibitions, and delicious food, and strive to create a new trend for traditional festivals.
Tourism and leisure sector
Luoyang continues to create the "Travel Through the Prosperous Tang Dynasty Luoyang Year", recreating the prosperous scene of the Spring Festival in the prosperous Tang Dynasty in the divine capital Luoyang; Kaifeng launched a series of activities for the Great Song Dynasty Chinese New Year; Puyang City held the "Dragon Run Imperial Capital Lights Shining in Puyang" Lantern Festival and other activities; Xinxiang City held ice and snow carnivals, New Year Wonderful Tours and other activities; Xinyang City held snake dance New Year folk culture leisure tours and other activities; Zhumadian City held the Old Leshan New Year Lantern Festival, New Year Temple Fair and other activities. Zhengzhou's Only Henan Drama Fantasy City will stage a fireworks show on New Year's Eve; Jiaozuo Yuntaishan held an ice and snow tourism season, and Xinxiang Wanxianshan Scenic Area held the "56 Nationalities Celebrating the Chinese New Year" theme event... Various places fully explored local cultural characteristics and held more than 500 Spring Festival theme activities to bring tourists a different festival experience.
During the 2025 Spring Festival, with the theme of "Intangible Cultural Heritage Celebrating the New Year", our province has carried out extensive intangible cultural heritage inheritance practice and dissemination display activities with various cities and prefectures, and has planned 249 Spring Festival intangible cultural heritage publicity and display activities in combination with the characteristics of intangible cultural heritage resources. Involving ten categories, including celebrating the New Year in the ancient city, lighting up Chinese lanterns, going to a New Year's market, my hometown New Year, New Year paintings entering thousands of homes, celebrating the New Year in the intangible cultural heritage museum, intangible cultural heritage New Year shopping month, intangible cultural heritage New Year customs activities, and Spring Festival New Year customs activities, new channels and methods are used to attract the participation of the general public, especially young people, to create an all-round, in-depth, and multi-dimensional cultural experience, so that the intangible cultural heritage national trend and Spring Festival New Year customs can be revitalized in the innovative development.
People's cultural performances
In order to further enrich the cultural life of the people during the festival, our province will hold the "'Spring in the Central Plains, Hometown Henan' 2025 Henan Province Excellent Dramas (Festivals ) Accompany You to Celebrate the New Year" exhibition and performance during the Spring Festival. The event combines offline and online activities, organizing 17 offline performances by provincial cultural and art units at theaters such as the Henan Art Center and Zhongzhou Theater, and 24 online performances. There are local operas such as Henan Opera, Qu Opera, and Yue Opera that are deeply loved by the grassroots people, as well as dance dramas, dramas, dances, acrobatics, etc. that are loved by young people. The forms are diverse and the content is rich. At the same time, various cities and municipalities will launch more than 200 art performances to allow the general public to share the achievements of cultural and artistic development.
Public cultural services
Through online and offline linkage, more than 700 public cultural activities have been carried out across the province. Among them, the Shunnan Village Evening of Hongqi Road Community, Daokou Town, Hua County, Anyang City, the Dongguan Community Village Evening of Yishan Street, Jun County, Hebi City, and the Baijiansi Village Evening of Changcun Town, Huixian City, Xinxiang City have been selected as national Spring Festival demonstration display points in 2025. Online live broadcasts will be carried out at that time to show the local flavor, customs and folk customs of various places, and lead the audience to appreciate the authentic folk art performances.
Cultural and museum exhibition section
Focusing on building the "Celebrate the New Year in the Museum" brand, various museums will be organized to launch more than 200 special exhibitions, as well as more than 500 cultural activities for the benefit of the people, such as study tours, games, script-killing, concerts, and night tours of museums. More than 30 museums, including the Henan Museum, Zhengzhou Museum, Luoyang Museum, Chinese Character Museum, and Yinxu Museum, will implement extended opening hours to meet the public's needs for visits to the greatest extent.
The Provincial Library has planned a series of activities called "Celebrating the New Year in the Library", combining online and offline activities to carry out six categories and 40 reading activities, including lectures, book clubs, theme exhibitions, New Year specials, interactive experiences, children's reading, and book-scented cloud. The Provincial Cultural Center held a special exhibition of Henan paper-cutting art, "Skillful Hands Welcome the Spring, Cutting and Drawing the Central Plains". The Henan Art Museum will hold the Fourth National Youth Watercolor Painting Exhibition, Celebrating the New Year in the Art Museum and other series of activities. The Henan Art Center will use the Grand Theater, Concert Hall, Small Theater and Art Market as the main scenes to carry out colorful Spring Festival entertainment experience theme activities. The Henan Shaolin Martial Arts Museum will hold an immersive performance carnival of "Shaolin Wushu Welcomes the New Year" and a series of research and study activities of "Fun Study Together, Leisurely Celebrating the New Year".
Food on the tip of your tongue
As the first Spring Festival after the successful application for World Heritage, Henan took "Intangible Cultural Heritage + Cuisine" as its theme, and deeply explored the combination of traditional food from all over the country and modern elements. More than 200 star-rated hotels launched special food and intangible cultural heritage New Year's Eve dinner, innovating new food consumption scenes and shaping Henan's food business card. Spicy and spicy soup, stewed noodles, big carp from the Yellow River, Daokou roast chicken, Xinyang stew and other local delicacies allowed tourists to feel the beauty on their tongues. We also sincerely invite more tourists to Henan to taste the "Hundred Cities and Thousands of Flavors".
Six major line products invite you to return home for the New Year
As an important birthplace of Chinese civilization, Henan has unique conditions that have left Henan with cultural and tourism resources as splendid as stars. In order to attract more tourists from home and abroad to come to Henan, walk around Henan, and fall in love with Henan during the Spring Festival, we have launched six cultural and tourism route products, including ancient capital trend experience, museum wonder tour, hot spring vacation health care, ice and snow sports, Spring Festival folk experience, and Central Plains food tasting, in combination with the characteristics of the province's tourism resources, to enrich the supply of tourism and leisure products, create a new hotspot for cultural tourism in Henan in winter, and continue to provide tourists with new scenes and new experiences.
In order to attract more tourists to Henan for the Spring Festival, Henan Culture and Tourism, with the theme of "Henan Year·Chinese Flavor", has successively entered the Greater Bay Area, Hubei, Hunan, Anhui and other places to carry out Spring Festival theme publicity and promotion activities, showing the charm of "Hometown Henan" to tourists through theme promotion, creative display, interactive experience, cultural and creative market and other forms. In the near future, Henan Culture and Tourism will also enter Beijing, Tianjin, Hebei and other places, deeply cultivate the source market of surrounding provinces, launch colorful and full of New Year's cultural and tourism products, and present a rich "cultural and tourism feast" to tourists across the country.
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